Shopify: How To Turn TikTok Videos Into Big Sales

Jacob Winter picked up a new hobby during the pandemic. He discovered he was good at making tufted rugs—and people loved watching him create his designs on TikTok. After his rug-making videos went viral, Jacob transformed his hobby into a full blown business.

Jacob and his team at Mush Studios are challenging conventional designs by creating playful rugs in fluid abstract shapes. The result? Standout décor statement pieces that are undeniably Mush designs. “We felt like we were missing this otherworldly, unconventional, not that serious, kind of aesthetic within rugs,” Jacob says. “People wanted something they had never seen before in terms of shape and texture.”

Ahead, learn how Jacob created social media content that directly grew his business, and the strategy behind his long-term partnerships and unique collaborations with established retailers and brands.